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Growth
becomes harder
without clear STRATEGY.

We help business owners replace guesswork with a researched, proven strategy — and stay with them while it gets executed.

close Too many prioritiesclose Decisions made on instinctclose A team with no clear plan to follow
50+ businesses advised12 industries15+ years of experience
Person holding a strategic plan

The problem you can see is rarely the actual problem

Most of what frustrates business owners day to day is not a separate problem to be fixed. It is a symptom. The underlying cause is almost always the same: there is no clear strategy holding the business together.

sentiment_dissatisfiedWhat you are experiencing

lightbulbWhat is actually happening

remove"Our marketing is not working"
addYou have not defined who you are selling to and why they should choose you
remove"We need better salespeople"
addYour positioning does not give them anything clear to sell
remove"The team does not take ownership"
addThere is no plan for them to take ownership of
remove"We are busy, but profits are flat"
addNobody has decided what the business should stop doing
remove"Competitors keep taking our customers"
addYou have not defined what makes you genuinely different
remove"We start things and never finish them"
addEverything is a priority, so nothing is

What
We Do

We work closely with leadership teams to define clear, measurable objectives based on thorough market research and internal capability analysis.

analytics
Methodology

Our approach isn't about delivering a thick, theoretical report that sits on a shelf. We co-create a practical roadmap that details the 'how', not just the 'what'.

trending_up
Impact

From market entry and positioning to operational realignment and growth scaling, we provide the objective perspective needed to make hard choices and focus resources where they yield the highest return.

How we work

01

Discovery & Alignment

Understanding your vision, current state, and core challenges through deep stakeholder interviews.

02

Deep-Dive Research

Analyzing market dynamics, competitors, and internal capabilities to find your unique edge.

03

Strategic Formulation

Developing the core strategic framework and identifying the key levers for exponential growth.

04

Action Planning

Translating the strategy into a detailed, step-by-step operational roadmap for your entire team.

05

Execution Support

Providing ongoing guidance, addressing roadblocks, and ensuring momentum never stalls.

06

Review & Refine

Measuring progress against KPIs and adapting the plan as market conditions evolve.

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Who we work with

  • check_circle

    Founders and CEOs ready to scale beyond their current plateau.

  • check_circle

    Leadership teams seeking external, objective validation of their growth plans.

  • check_circle

    Businesses committed to implementing change, not just talking about it.

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We are not the right fit if...

  • cancel

    You're looking for a quick fix or magic bullet without doing the work.

  • cancel

    You just want a report to show investors without intent to execute.

  • cancel

    You are resistant to honest feedback or challenging the status quo.

Expert Portrait

Meet the Expert

Mr. Ravi Raizada

FOUNDER & STRATEGY CAPTAIN

Ravi Raizada, strategy expert and an IIM Calcutta alumnus, brings 15+ years of expertise in business growth, strategy, and marketing. He helps SMEs and startups build strong foundations, making CBT a trusted partner for strategic success.

With over 15 years of experience in corporate strategy and management consulting, Ravi has guided dozens of mid-market companies through complex growth transitions and market repositioning.

schoolIIM Calcutta Alumnus
workspace_premiumCertified Management Consultant
LinkedIn

Trusted by

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Frequently Asked Questions

How long does a typical strategy engagement take?expand_more

The initial discovery and strategic formulation phase typically takes 4-6 weeks, depending on complexity. Execution support is generally an ongoing engagement of 6-12 months.

Do you guarantee results?expand_more

We guarantee a robust, actionable, and rigorously researched strategy. However, actual results depend heavily on your team's commitment to execution.

What size companies do you work with?expand_more

We typically work with mid-market companies ($5M-$50M revenue) across various sectors, though we occasionally partner with ambitious startups.

Is everything kept confidential?expand_more

Absolutely. We sign strict Non-Disclosure Agreements (NDAs) before any substantive conversations begin.

Will you write my business plan for a bank loan?expand_more

Our focus is on strategic growth plans for operations and scaling, rather than formatting documents strictly for lending compliance.

Can we just hire you for execution?expand_more

We believe execution must follow strategy. We do not take on execution-only roles without first aligning on or developing the strategic foundation.

How do we get started?expand_more

It begins with a free Discovery Session. We'll discuss your current situation and determine if we're a mutual fit.

Connect with our Crew

schedule35 min appointments
Google Meet video conference info added after booking
Available Times
T
11
9:30am
10:10am
10:50am
11:30am
12:10pm
12:50pm
1:30pm
2:10pm
WED
12
9:30am
10:10am
10:50am
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12:10pm
12:50pm
1:30pm
2:10pm
THU
13
9:30am
10:10am
10:50am
11:30am
12:10pm
12:50pm
1:30pm
2:10pm
FRI
14
9:30am
10:10am
10:50am
11:30am
12:10pm
12:50pm
1:30pm
2:10pm
SAT
15
SUN
16
MON
17
9:30am
10:10am
10:50am
11:30am
12:10pm
12:50pm
1:30pm
2:10pm
Connect with us

Let's start with a
conversation.

No high-pressure sales. Just an honest discussion about where your business is and where it needs to be.

Message us on WhatsApp